Muditek / Revenue Leak Audit
€50K GuaranteeYou're losing money you already paid to generate.
Your marketing is working. Leads are coming in. But somewhere between the form fill and the signed contract, money disappears.
An inbound lead fills out your demo request at 2 pm on Tuesday. Your SDR sees it Wednesday morning, 18 hours later. By then, the prospect booked a demo with your competitor who responded in 4 minutes. That lead cost you €200 to generate. The deal was worth €10K. Gone.
Your pipeline shows 200 opportunities this quarter. Your close rate is 12%. The benchmark for B2B SaaS at your stage is 20-25%. That gap, 8 percentage points, multiplied by your average deal size, multiplied by 200 opportunities. That's not a rounding error. That's hundreds of thousands of euros.
You're spending €30K/year on a paid channel. When you actually trace revenue back to source, that channel produced €10K in pipeline. But nobody ran that analysis because the data lives in three different systems and the founder doesn't have time to build the dashboard.
Your monthly churn is 2% higher than benchmark. On €80K MRR, that's €48K/year walking out the door. Not because your product is bad. Because nobody built the system that detects at-risk accounts and triggers re-engagement before they cancel.
These aren't separate problems. They compound. Slow response loses the lead. Bad routing sends it to the wrong rep. Poor follow-up kills the deal. Weak onboarding causes the churn. Every leak feeds the next one. The total drag is measured in hundreds of thousands. Not tens.
And the window is closing.
Profitability or Death
VCs now value profitability over growth. Broken unit economics = no next round. Revenue ops is where the margin hides.
CAC Inversion
$2 to acquire $1 of ARR. Demo-to-close conversion is down. Sales cycles are longer. You can't outspend broken ops.
Platform Squeeze
Gmail went from warnings to permanent rejections. HubSpot costs climb with list size. Outbound is more expensive and less reliable.
Your revenue operations are the only lever left. You can't buy your way out of broken unit economics.
The 5 Leaks
We find the leaks. In euros. With the formulas.
Every leak gets a line item with the formula shown. Not "you're losing money here" but "you're losing €X here, calculated as [formula with your actual numbers]."
Speed-to-lead
You respond in 4 hours. Conversion drops 80% after 5 minutes. 100 leads/month × €10K ACV × 80% degraded = €80K/year gone.
Response time × leads × conversion decay ratePipeline conversion
Your demo-to-close is 12%. Benchmark is 20-25%. That 10-point gap × €8K average deal × 200 opportunities = €160K/year left on the table.
Stage gap vs benchmark × deal size × volumeLead source ROI
You're spending €30K/year on a channel producing €10K in pipeline. Nobody ran that analysis.
Spend per channel vs revenue attributedChurn & expansion
5% excess churn on €80K MRR = €48K/year walking out the door.
Excess churn rate × MRR × 12Outbound performance
0.5% meeting rate vs 2% benchmark = 30 missed meetings/month × 20% close rate × €8K ACV = €576K/year in missed pipeline.
Response rate gap × meetings missed × close rate × ACVProcess
Three phases. ROI at every step.
Diagnostic
You fill out an intake form (15 min). Grant read-only access to your CRM and Stripe (10 min). We do the rest. Day 5: a prioritized leak report with euro amounts, formulas, a fix roadmap, and a competitive benchmark against published industry data.
Build the Fix
You pick which leak to fix first. We build the system. Speed-to-lead automation, pipeline scoring, outbound rebuild. Whatever the diagnostic says matters most. You own the system. No SaaS fees. Pays for itself in month 1.
Retainer
Monthly Revenue Recovery Report: exactly how much the system recovered, in euros. 3-5x return every billing cycle. System monitoring, one optimization cycle per month, priority support.
If we can't find €50K in annual leakage, you pay nothing.
At €800K+ ARR with 2+ sales reps, there are always leaks. Every number has a formula. Every formula uses your actual numbers. Not estimates. Math.
Common Questions
"We can do this ourselves."
You've had the CRM data for 18 months. If your team was going to fix it, they would have. The diagnostic shows you what to fix. That alone is worth €2-3K even if you build it yourself.
"We don't have the budget."
The diagnostic typically finds €80-180K in annual leakage. You're spending more by NOT doing this.
"What if the diagnostic finds nothing?"
If we can't find at least €50K in annual leakage, you pay nothing. That's the guarantee.
"What if the fix doesn't work?"
If you buy within 14 days of receiving the diagnostic, you get 30 days of post-build optimization included free. The system doesn't just launch. It gets tuned, adjusted, and optimized for a full month.
"I have a developer who could build this."
Great. The diagnostic shows exactly what to fix and how. That alone is worth the price. You get the architecture, the formulas, and the roadmap. Your dev builds it, we review.
You pay €2,000. We show you where you're losing €80,000-180,000.
In 5 days. If we can't find €50K, you pay nothing. Do the math on that.
Book Your Diagnostic